Nordigen

Mar. 2020 - Dec. 2021

Nordigen is an open banking platform that provides free access to bank data & paid access to analysis and insights data products.

Founded in 2016, Nordigen has provided access to financial data with Europe’s first free PSD2 data API and a range of data enrichment products. Based in Latvia, they work with SMEs all around the world in lending, accounting, PFM, real estate, and more.

Rebranding / visual identity / ui design / graphic design

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Rebranding

The brand expressed a desire to stand out visually from its competitors as their culture was more playful and experimental. Three main constraints were set - logomark must resemble the letter “N” / the main color has to be green / the color scheme should be near neon-like.

Eventually, rebranding would draw influences from the early digital revolution, red/green/blue CRT screen dots, and motifs from The Matrix/Star Wars.

Attributes:
Round - Minimal - Playful - Vibrant

Moodboard

Horizontal and vertical logo / logomark animation / logomark construction

3D materials / flat color scheme for digital and print visual materials

Shape-set for use in 3D & 2D promotional materials

Promotional 3D image set / logomark pattern for print

Digital product icon-set for website & dashboard

Social media cover image templet

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Website

The company was looking for a simple yet playful web design that wouldn’t require a lot of front-end or back-end development.

Based on previous data about user online behavior, competitive website analysis & several iterations a concise/minimal design was proposed, prototyped, and developed.